CARA COLLECTIVE
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As the Senior Director of Marketing & Communications for Cara Collective, I lead the marketing and communications strategy for a $16 million Chicago-based workforce development nonprofit with a growing national presence.
In this role, I direct integrated campaigns across storytelling, fundraising, digital engagement, and special events to achieve key audience, fundraising, and engagement goals. I manage media relations, PR opportunities, and high-visibility marketing initiatives to elevate brand awareness. Notable accomplishments include overseeing a full website redesign, driving approximately 15% year-over-year growth in web and social media audiences, and leading strategic communications for major initiatives such as two CEO transitions, the organization’s COVID-19 response, an $8 million donation from philanthropist MacKenzie Scott, and the strategic closure of one of our business lines. |
JNFA EXHIBITION BOOKS
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As part of my role as Director of Marketing at Jennifer Norback Fine Art (JNFA), a contemporary art gallery in Chicago's River North arts district, I published promotional books in conjunction with artists and upcoming exhibitions. I was responsible for the entire content and design of each book, working closely with a photographer and designer as well as the featured artists.
Click here to view more books created for JNFA. |
CUTCO CUTLERY
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In 2013, Cutco Cutlery, a 65-year-old knife manufacturer, was looking to rebrand their email marketing and website, The Cutco Kitchen, to better engage their built-in client base of more than five million users. Working with a content developer and a site designer, I revitalized their online presence by creating ongoing web content and a monthly editorial calendar of departments and themes that would promote the CUTCO line in fun, fresh, and user-friendly ways while never feeling overly promotional.
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ARRAY CREATIVE
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For three years, I worked as a contracted freelancer for Array Creative, a marketing agency based out of Akron, Ohio. I wrote promotional copy for use online and in direct-mail newsletters, as well as brand positioning statements for a diverse range of clients, including Summit Academy, Homz Products, Comfort Sock, and Disston Tools, among others. |
DABBLE
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I joined Dabble in early 2016 as a Business Development Associate. As part of a small staff, I had to wear many hats to help promote the tech startup - an online scheduling platform for peer-to-peer classes and experiences. This included helping coordinate the launch of the platform in new cities, create email newsletters to email for six different markets, and manage the content of its blog to foster Dabble's goal of building an online community of learners.
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ADDITIONAL MARKETING MATERIALS
More samples available upon request.